B2B LEAD GENERATION FOR AN ELECTRICAL CONTRACTOR
When KREATEL s.r.o. approached our international sales team in 2019, they were a newly founded Slovak electrical contractor with strong technical expertise — but no B2B lead generation process to reach decision-makers beyond their borders.
We built their entire international sales strategy from the ground up, and today KREATEL operates with nearly 100 electricians across Europe and the USA, generates €3.5 million in annual revenue, and counts Siemens AG, Deutsche Bahn, SPIE, and Eliquo Stulz KG among their clients.
KREATEL s.r.o. was founded in 2018 by Martin Volk in Slovakia — not as a corporate venture, but as a family business built on one man’s exceptional expertise. Before starting KREATEL, Martin had spent years working in Scandinavia as an employee of SVAKSTROEM, accumulating deep hands-on experience in electrical contracting across some of Europe’s most demanding markets. That expertise was real and proven — but when he approached our international sales team, KREATEL was still a start-up with zero international clients, zero B2B lead generation infrastructure, and no systematic way to reach decision-makers beyond his personal network.
We built their entire international sales process from the ground up — designing a targeted B2B lead generation strategy, identifying the right industries and companies in each country, and personally approaching decision-makers on their behalf across Europe. What started as a structured outreach campaign quickly grew into something far larger: today, 10 dedicated sales professionals from our international sales team work across 2 continents on KREATEL’s behalf — operating directly in the target countries, speaking the local languages, and representing KREATEL as if they were their own employees.
When KREATEL first approached our international sales team, the company had no international clients, no B2B lead generation process, and a team of just a handful of electricians.
We conducted a full sales analysis of the German market, defined the first target groups, and built a verified prospect database from the ground up.
We designed and executed a targeted B2B lead generation strategy for the German market — personally approaching decision-makers in manufacturing, rail, energy, and construction on KREATEL’s behalf.
Our decision-maker outreach produced KREATEL's first industry-level reference: Siemens AG. Doors to Deutsche Bahn, SPIE and Eliquo Stulz KG followed — from this point on, every new conversation started from a position of proven credibility.
With a growing pipeline of qualified leads and an expanding client base, KREATEL grew from a handful of electricians to approximately 100 experienced electrical professionals across Germany.
Six years after starting with zero international clients, our B2B lead generation model generated approximately €3–3.5 million in annual revenue for KREATEL on the German and Benelux market — maintaining active contact with over 15,000 potential clients across all target industries.
Building on the success of the German and Benelux market, we launched KREATEL’s international sales expansion across the full DACH region, the Benelux countries, and Scandinavia — and simultaneously began selling their services on the East Coast of the United States. Our international sales team expanded to 10 dedicated sales professionals working across 2 continents on KREATEL’s behalf. Every interaction is tracked internally in HubSpot and analysed weekly, and the strategy is refined monthly. One proven model. Multiple new markets. Still growing.
I was and still, I’m very satisfied with the services of the ReformBusiness Sales Team. I hope that we have started a top-class collaboration that will be valuable for both sides. I would also like to recommend the ReformBusiness Sales Team. The ReformBusiness Sales Team is professional, with a great manager.