B2B SALES FOR A COFFEE ROASTER
As the external sales team of ZOMBIE Kaffee we approached the German B2B online retail landscape - from Amazon to specialist e-commerce partners - and represented the brand in every negotiation as if we were their own sales department.
ZOMBIE Kaffee had a distinctive product and a loyal home market, but the German B2B online retail landscape is closed to brands nobody has heard of. We acted as their external sales team: we mapped every relevant online commerce partner in Germany, prepared the brand and product arguments in German, and approached the category buyers directly.
We contacted every relevant online retail company in the market on their behalf - including Amazon - and opened the door to further negotiations across the entire German online retail landscape. The client kept full control of pricing and listings; we delivered the conversations.