CASE STUDY
From cold outreach to the door of Real Madrid
Showerpucksandballs makes merchandising products that fit professional sport, but professional clubs do not answer generic sales emails. We built the target list of every first and second division club in Germany and Spain, prepared the pitch in the language of each market, and approached the people who actually decide on merchandising partners.
We opened negotiations with nearly every club in both leagues - including Real Madrid - and secured direct access to clubs such as Real Betis. The client entered conversations at a level that is normally closed to a foreign supplier of their size.
