OUTDOOR CATERING SALES IN GERMANY
Pizza Innovazione sells outdoor corporate event and catering services - a product that only works if you reach the right people inside a company. We approached German SMEs and corporations personally, target group by target group, and handed over every company that showed real interest.
Corporate catering is bought by office managers, HR teams and event owners - nine different target groups with nine different arguments. We built a database of 1,051 identified potential clients in Germany and approached each group with the message that fits their own event calendar.
In the first phase of our collaboration we achieved an 11% interest rate, opening 121 new corporate doors for Pizza Innovazione. Each of those companies arrived with a documented reason for their interest, so the client could start the conversation, not the qualification.