Data protection declaration according to the GDPR
Name and address of the person responsible
The person responsible within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
Reform PRODUCTS & SERVICES s.r.o. (Kft. and GmbH.)
Karpatské námestie 7770/10A
Phone: 0049 162 701 3186
General information on data processing
Scope of the processing of personal data
We only collect and use personal data of our users insofar as this is necessary to provide a functional website and our content and services. The collection and use of personal data of our users takes place regularly only with the consent of the user. An exception applies in those cases in which prior consent cannot be obtained for practical reasons and the processing of the data is permitted by law.
Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 Para. 1 lit. a EU General Data Protection Regulation (GDPR) as the legal basis for the processing of personal data.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Article 6 (1) lit. b GDPR as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 Para. 1 lit. c GDPR as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the person concerned do not outweigh the first-mentioned interest, Article 6 (1) lit. f GDPR as the legal basis for processing.
Data deletion and storage duration
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.
Provision of the website and creation of log files
Description and scope of data processing
Every time our website is accessed, our system automatically collects data and information from the computer system of the calling computer.
The following data is collected:
Information about the browser type and the version used
The user’s operating system
The user’s internet service provider
The user’s IP address
Date and time of access
Websites from which the user’s system reached our website
Websites that are accessed by the user’s system via our website
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
Legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 Para. 1 lit. f GDPR.
Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. To do this, the user’s IP address must be saved for the duration of the session.
The storage in log files takes place to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
Our legitimate interest in data processing in accordance with Art. 6 Paragraph 1 lit. f GDPR.
Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Any further storage is possible. In this case, the IP addresses of the users will be deleted or alienated so that it is no longer possible to assign the accessing client.
Opposition and removal option
The collection of the data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no possibility of objection on the part of the user.
a) Description and scope of data processing
The following data is stored and transmitted in the cookies:
Items in a shopping cart
In this way, the following data can be transmitted:
Entered search terms
Frequency of page views
Use of website functions
The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the user.
b) Legal basis for data processing
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 Paragraph 1 lit. f GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is Article 6 (1) lit. a GDPR.
c) Purpose of data processing
We need cookies for the following applications:
Acceptance of language settings
Remembering search terms
The user data collected by technically necessary cookies are not used to create user profiles.
The analysis cookies are used for the purpose of improving the quality of our website and its content. The analysis cookies tell us how the website is used and so we can continuously optimize our offer.
Our legitimate interest in processing personal data in accordance with Art. 6 Paragraph 1 lit. f GDPR.
d) Duration of storage, possibility of objection and removal
Contact form and email contact
Description and scope of data processing
A contact form is available on our website that can be used to contact us electronically. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and saved. These data are:
- e-mail address
- request text
When the message is sent, the following data is also stored:
- The user’s IP address
- Date and time of registration
For the processing of the data, your consent is obtained during the sending process and reference is made to this data protection declaration.
Alternatively, you can contact us using the email address provided. In this case, the user’s personal data transmitted with the email will be saved.
In this context, the data will not be passed on to third parties. The data will only be used to process the conversation.
Legal basis for data processing
The legal basis for the processing of the data is Art. 6 Para. 1 lit. a and b GDPR.
The legal basis for the processing of the data that is transmitted in the course of sending an email is Art. 6 Para. 1 lit. f GDPR.
Purpose of data processing
The processing of the personal data from the input mask serves us only to process the contact. If you contact us by e-mail, there is also the necessary legitimate interest in processing the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
Duration of storage
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
Opposition and removal option
The user has the option at any time to revoke their consent to the processing of personal data. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
Please write a corresponding email to email@example.com
In this case, all personal data stored in the course of contacting us will be deleted.
Rights of the data subject
If your personal data is processed, you are the person concerned within the meaning of the GDPR and you have the following rights vis-à-vis the person responsible:
Right of providing information
You can request confirmation from the person responsible as to whether personal data relating to you is being processed by us.
If such processing has taken place, you can request the following information from the person responsible:
- the purposes for which the personal data are processed;
the categories of personal data that are processed;
- the recipients or the categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
- the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
- the existence of a right to correct or delete your personal data, a right to restrict processing by the controller or a right to object to this processing;
- the existence of a right of appeal to a supervisory authority;
all available information about the origin of the data if the personal data are not collected from the data subject;
- the existence of automated decision-making including profiling in accordance with Art. 22 Paragraphs 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
You have the right to request information about whether your personal data is being transmitted to a third country or to an international organization. In this context, you can request to be informed about the appropriate guarantees in accordance with. Art. 46 GDPR to be informed in connection with the transfer.
Right to rectification
You have a right to correction and / or completion vis-à-vis the person responsible if the processed personal data concerning you is incorrect or incomplete. The person responsible must make the correction immediately.
Right to restriction of processing
You can request the restriction of the processing of your personal data under the following conditions:
- if you dispute the correctness of the personal data concerning you for a period of time that enables the person responsible to check the correctness of the personal data;
- the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
- the controller no longer needs the personal data for processing purposes, but you need them to assert, exercise or defend legal claims, or if you have lodged an objection to the processing in accordance with Art. 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.
If the processing of your personal data has been restricted, this data – apart from its storage – may only be used with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest processed by the Union or a Member State.
Has the processing been restricted according to the o.g. Restricted requirements, you will be informed by the person responsible before the restriction is lifted.
Right to cancellation
You can demand that the person responsible delete the personal data concerning you immediately, and the person responsible is obliged to delete this data immediately if one of the following reasons applies:
The personal data relating to you are no longer necessary for the purposes for which they were collected or otherwise processed.
You revoke your consent on which the processing was based according to. Art. 6 para. 1 lit. a or Art. 9 Para. 2 lit. a GDPR, and there is no other legal basis for the processing.
According to 21 Para. 1 GDPR you object to the processing and there are no overriding legitimate reasons for the processing, or you object in accordance with. Art. 21 para. 2 GDPR objection to the processing.
- The personal data concerning you have been processed unlawfully.
- The deletion of your personal data is necessary to fulfill a legal obligation under Union law or the
Law of the member states required to which the person responsible is subject.
The personal data relating to you was collected in relation to the information society services offered in accordance with Art. 8 Para. 1 GDPR.
Information to third parties
If the person responsible has made the personal data concerning you public and is acc. Art. 17 (1) GDPR is obliged to delete them, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform those responsible for data processing who process the personal data that you are the data subject You have requested that you delete all links to this personal data or copies or replications of this personal data.
The right to deletion does not exist if processing is necessary
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation that requires processing under the law of the Union or of the member states to which the person responsible is subject, or to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible;
- for reasons of public interest in the area of public health in accordance with Art. 9 Para. 2 lit. h and i as well as Art. 9 Para. 3 GDPR;
- for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes acc. Art. 89 para. 1 GDPR, insofar as the right mentioned under section a) is likely to make the realization of the objectives of this processing impossible or seriously impair it, or
for the establishment, exercise or defense of legal claims.
Right to be informed
If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this turns out to be impossible or involves a disproportionate effort.
You have the right to be informed about these recipients by the person responsible.
Right to data portability
You have the right to receive the personal data concerning you that you have provided to the person responsible in a structured, common and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on consent in accordance with. Art. 6 para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR or on a contract according to. Art. 6 para. 1 lit. b GDPR is based and the processing is carried out using automated procedures.
In exercising this right, you also have the right to have your personal data transmitted directly from one person in charge to another person in charge, insofar as this is technically feasible. This must not impair the freedoms and rights of other people.
The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task that is in the public interest or takes place in the exercise of official authority that has been transferred to the person responsible.
Right to object
You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f DSGVO takes place to object; this also applies to profiling based on these provisions.
The person responsible will no longer process the personal data relating to you unless he can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
If you object to processing for direct marketing purposes, the personal data relating to you will no longer be processed for these purposes.
Regardless of Directive 2002/58 / EC, you have the option of objecting to the use of information society services to exercise the right to use automated processes that use technical specifications.
Right to revoke the declaration of consent under data protection law you have the right to withdraw your declaration of consent under data protection law at any time. Revoking your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of revocation.
Automated decision in individual cases including profiling you have the right not to be subjected to a decision based solely on automated processing – including profiling – which has legal effects on you or which significantly affects you in a similar manner. This does not apply if the decision is necessary for the conclusion or performance of a contract between you and the person responsible, is permissible on the basis of legal provisions of the Union or of the member states to which the person responsible is subject and these legal provisions contain appropriate measures to safeguard your rights and freedoms and your legitimate interests, or takes place with your express consent.
However, these decisions may not be based on special categories of personal data according to Art. 9 Para. 1 GDPR, unless Art. 9 Para. 2 lit. a or g applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
With regard to the cases mentioned in (1) and (3), the person responsible shall take appropriate measures to safeguard the rights and freedoms as well as your legitimate interests, including at least the right to obtain intervention by a person on the part of the person responsible, to express their own point of view and heard on contesting the decision.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of your personal data is against violates the GDPR.
The supervisory authority to which the complaint was lodged informs the complainant about the status and results of the complaint, including the possibility of a judicial remedy according to Art. 78 GDPR.
Special information in connection with the use of Google services:
Use of Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, i.e. Text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by cookies and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (http: // tools .google.com / dlpage / gaoptout? hl = de) download and install the available browser plug-in.
An opt-out cookie is set that prevents the future collection of your data when you visit this website: Deactivate Google Analytics.
You can also prevent the installation of cookies by setting your browser software accordingly. A general deactivation of cookies is not recommended, as temporary cookies have their authorization and may other websites rely on this function. Instead, it makes sense to have the cookies automatically deleted at the end of a session. The deletion is carried out as soon as the browser is completely closed, which can happen several times a day.
We would like to point out that Google Analytics has been expanded to include the code “anonymizeIp” on this website in order to guarantee anonymous collection of IP addresses (so-called IP masking).
We also use Google Analytics to evaluate data from AdWords and the double-click cookie for statistical purposes. If you do not want this, you can deactivate this via the ad preferences manager (http://www.google.com/settings/ads/onweb/?hl=de).
Retargeting / remarketing
This website uses retargeting technology from Google Inc. (“Google”). This makes it possible to target visitors to our website with personalized, interest-based advertising who are already interested in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect anonymised data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. As a result, you will receive advertising that is very likely to correspond to your product and information interests. You can permanently object to the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Further information and the data protection provisions regarding advertising and Google can be viewed here: http://www.google.com/privacy/ads/
If you have given us your express consent by clicking a button provided for this purpose, we will use the “Facebook pixel” from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, on our website (“Facebook”). In this way, the behavior of users can be monitored after they have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guideline (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie can also be stored on your computer for these purposes.
The website uses Facebook Remarketing and Custom Audiences from Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account.
If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. If you want to object to the use of the Facebook Custom Audiences website, you can do so at https://www.facebook.com/ads/website_custom_audiences/. If you want to object to the use of Facebook Custom Audiences, please log out of our web services.
The following data is collected:
- The IP address of your device (collected and saved in an anonymized format)
- Screen size of your device
- Device type and browser information
- Geographical location (country only)
- The preferred language
- User interactions on our website
- Access time
We use Hotjar to better understand the needs of our users and to optimize the offer on this website. With the help of Hotjar’s technology, we get a better understanding of the experiences of our users (e.g. how much time users spend on which pages, which links they click, what they like and what not, etc.) and this helps us to offer our users feedback align. Hotjar works with cookies and other technologies to collect information about the behavior of our users and about their end devices (in particular the IP address of the device (is only recorded and stored in anonymised form), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language to display our website). Hotjar saves this information in a pseudonymised user profile. The information is neither used by Hotjar nor by us to identify individual users, nor is it combined with other data about individual users. The legal basis is Art. 6 para. 1 p. 1 lit. f GDPR. Further information can be found in Hotjar’s data protection declaration: https://www.hotjar.com/legal/policies/privacy
You can object to the storage of a user profile and information about your visit to our website by Hotjar as well as the setting of Hotjar tracking cookies on other websites via this link: https://www.hotjar.com/legal/compliance/opt-out